iwom abbr. 网络口碑(Internet Word of Mouth)
- Since 2004, we keep helping our clients make sense of the buzz found on blogs, BBS and other IWOM platforms.
从2004年开始,我们一直致力于帮助我们的客户了解博客、网络论坛和其它网络口碑平台,并从中发现价值。 - Since 2004, CIC has pioneered the concept of Internet Word of Mouth (IWOM) that is redefining the relationship between brands and consumers.
自2004年始,CIC就率先投身于专业研究正在重塑消费者和品牌之间关系的新兴网络社区沟通现象,并提出了网络口碑(IWOM)这个概念。 - With the widespread usage of Internet in e-commerce and communication, the internet word-of-mouth (IWOM) is becoming a competitive voice against the traditional mass media.
随着互联网在电子商务以及信息传播领域的广泛应用,网络口碑的力量日益凸显,正在形成与传统大众传媒制衡的影响力。