gimmick的意思|gimmick的解释-里氏词典

gimmick ['gɪmɪk]

n. 暗机关

vt. 耍花招改变, 使暗机关

[电] 秘密装置

The pretty girl on the cover of the book is just a sales gimmick.
书封面上印上美女不过是吸引顾客的一种生意眼。
The pretty girl on the cover of the pictorial is just a sales gimmick.
画报的封面上印上美女不过是吸引顾客的一种生意眼。
Look for a marketable gimmick.
探寻一下销售技巧。

gimmick

[ noun ]

a drawback or difficulty that is not readily evident

<noun.attribute>

it sounds good but what's the catch?

something unspecified whose name is either forgotten or not known

<noun.artifact>

she eased the ball-shaped doodad back into its socket

there may be some great new gizmo around the corner that you will want to use

any clever maneuver

<noun.act>

he would stoop to any device to win a point

it was a great sales gimmick

a cheap promotions gimmick for greedy businessmen

Indeed, many of the stars, like Madonna, appear so briefly that their appearances seem little more than a promotional gimmick.
It was originally held the weekend after Labor Day as a public relations gimmick to prolong the summer season.
The governing Congress Party called today's move by 12 opposition parties "a stunt and gimmick" before the general elections, which Gandhi must call by January.
His latest gimmick was to show his own clothes from past seasons as if they were his new styles and to haul the models off the runway, to be replaced by a large video screen with the words "What we really need is a change" written in big letters.
The gimmick, known as a "pocket charter," was designed to allay fears by thrift acquirers that the FSLIC or a successor agency might default on its notes.
Democrats also are raising questions about the National Republican Senatorial Committee's "Candidate Escrow Funding" program _ the $12.50 a month direct-deposit gimmick.
Critics view it as a costly gimmick born of stiff supermarket competition and relatively stable food prices.
One gimmick expected to spread: allowing customers to access their loans with a credit card instead of just by check.
He said the improvements in first-class travel wasn't a gimmick, but a "fundamental change" in marketing strategy after earlier discounted first-class fares.
"In the words of Gypsy Rose Lee," Ms. Hoyt said, "you gotta have a gimmick."
But questions remain about whether the NFL is a coup for cable or an overpriced gimmick.
One was an accounting gimmick used in the Senate bill to meet its 1990 budget target, which would force some $500 million in spending into the following fiscal year.
And a financial gimmick called portfolio insurance, which exacerbated the crash, is mercifully rare now.
As an additional gimmick before the auction, Mr. Rosenberg plans to get married.
The gimmick is so big that many carriers fear being swamped by it.
"It's a golden gimmick, an assumption that may turn out to be true, but it may not," he says.
He's reaching out to the Jewish vote, grasping at it with every gimmick and tool he can use." Giuliani's strategists defended the approach.
Others expressed doubt or outright disbelief that Toys "R" Us will actually make good on its promise, dismissing it as a gimmick, and still others scoffed at the whole idea.
One reason simply is that Hollywood has a short memory and an avid taste for the latest gimmick.
They have been hailed by some observers as a valuable tool for managing and hedging risks that come with the increasingly international approach many investors have taken in recent years. Some skeptics, by contrast, call them a gimmick.
Or do they think it's just a public relations gimmick by people pretending to be better than they really are?
Local ads will promote the new attractions starting late this month, but the tour is also trying a new promotional gimmick: traveling billboards.
Mr. Kemp also described as a "gimmick" changes in the withholding tables that would allow people whose paycheck withholdings for federal taxes are larger than necessary to receive more takehome pay.
It was a gimmick _ an attempt to get students to bring the proper supplies to school," Bogue said. "We needed some type of reminder.
It's not a gimmick," Ms. Smith said. "But Americans also seem to be fascinated with Russian items." Yes, but they're still Americans, and any resemblance to Moscow ends at the rear of the line.
In addition, the program would use an accounting gimmick to raise revenue.
Otto earlier referred to the song as "Lousy, Lousy." The bill's author, Sen. Bill Bradbury, admits that the idea of giving official state status to the world's most-recorded rock song was a gimmick to get some free entertainment.
He needs a gimmick, a way to get more listeners.
Shamir called that an election gimmick.
Borrowing a fund-raising gimmick from Washington's wealthy socialites, the Soviet ambassador's wife held an invitation-only fashion show at a swank downtown hotel Monday to benefit children in earthquake-stricken Armenia.

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