Kapferer n. (Kapferer)人名;(德)卡普费雷尔
- "The Internet helps build the awareness and desire by letting so many people peep into the catwalk, " Mr. Kapferer said.
卡普弗雷尔说:“通过让很多人窥视时装秀,互联网有助于建立意识和渴望。” - A product sold online, wrote Jean-Noël Kapferer, a French branding guru, in "The Luxury Strategy", published last year, ceases to be a luxury item.
法国品牌领袖让-诺埃尔-卡普费雷在他去年出版的“奢侈品战略”一书中写到“一件产品一旦置于网络,便奢华不在了”。
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