Farrand \Far"rand\, n. [OE. farand beautiful; cf. Gael. farranta neat, stout, stately; or perh. akin to E. fare.] Manner; custom; fashion; humor. [Prov. Eng.] [Written also {farand}.] --Grose.
Japan's Honda Research and Development Co. Ltd. has an entry, and the only British car, under the name of Phil Farrand, is actually from the Williams Formula One Grand Prix team.
"It helps to quiet fears that they are out to take over your market," says John Farrand, chief executive officer of Panavision.