Brand \Brand\, v. t. [imp. & p. p. {Branded}; p. pr. & vb. n. {Branding}.]. 1. To burn a distinctive mark into or upon with a hot iron, to indicate quality, ownership, etc., or to mark as infamous (as a convict).
2. To put an actual distinctive mark upon in any other way, as with a stencil, to show quality of contents, name of manufacture, etc.
3. Fig.: To fix a mark of infamy, or a stigma, upon.
The Inquisition branded its victims with infamy. --Prescott.
There were the enormities, branded and condemned by the first and most natural verdict of common humanity. --South.
4. To mark or impress indelibly, as with a hot iron.
As if it were branded on my mind. --Geo. Eliot.
Brand \Brand\, n. [OE. brand, brond, AS. brand brond brand, sword, from byrnan, beornan, to burn; akin to D., Dan., Sw., & G. brand brand, Icel. brandr a brand, blade of a sword. [root]32. See {Burn}, v. t., and cf. {Brandish}.] 1. A burning piece of wood; or a stick or piece of wood partly burnt, whether burning or after the fire is extinct.
Snatching a live brand from a wigwam, Mason threw it on a matted roof. --Palfrey.
2. A sword, so called from its glittering or flashing brightness. [Poetic] --Tennyson.
Paradise, so late their happy seat, Waved over by that flaming brand. --Milton.
3. A mark made by burning with a hot iron, as upon a cask, to designate the quality, manufacturer, etc., of the contents, or upon an animal, to designate ownership; -- also, a mark for a similar purpose made in any other way, as with a stencil. Hence, figurately: Quality; kind; grade; as, a good brand of flour.
4. A mark put upon criminals with a hot iron. Hence: Any mark of infamy or vice; a stigma.
The brand of private vice. --Channing.
5. An instrument to brand with; a branding iron.
6. (Bot.) Any minute fungus which produces a burnt appearance in plants. The brands are of many species and several genera of the order {Puccini[ae]i}.
'If you have a global brand it is still cheaper than most other forms of advertising.' However, most sports do not get on television.
So when party leader Neil Kinnock spoke of the need for realism, he meant recognizing the irrevocable change wrought by nearly 10 years of Mrs. Thatcher's rigorous brand of conservatism.
The company said Lowenbrau was Miller's only brand to have a volume drop.
After college, Davis joined General Foods and worked on the Country Time lemonade brand.
For example, Mazda wants Ford to build trucks for it in the U.S. that Mazda can sell in this country under its own brand name.
Its biggest beer brand is Vilagos; it also makes Pepsi-Cola, 7-Up and Canada Dry brands under license.
Asbach is the largest spirits brand in the German market.
'Nobody has yet invented a brand in this business,' claims Mr Hans Snook, Orange's managing director.
But takeover and restructuring candidates, and stock-index futures and options, provided brand new avenues for speculators.
And for the second year in a row, Kraft General Foods is targeting black audiences with its Kool-Aid brand "Family Reunion Sweepstakes," which carries a grand prize of $20,000 toward reunion expenses.
She said Klorin and Cotelle will continue to be marketed under separate brand names in Europe.
"There are many situations where a non-alcohol malt beverage might be preferred, such as during business lunches or while participating in athletic events," said Bob Merz, group brand director for O'Doul's Non-Alcoholic Brew.
Pathmark's Premium All Purpose Cleaner seemed to have all the elements of the perfect store brand.
You're a warrior." Many players also are attracted to the HNA's brand of play: no fighting or serious checking; that is, no slamming opponents into the side of the rink.
Coca-Cola Co. and PepsiCo Inc. both sought unsuccessfully to acquire two well-known brand name soda producers.
In the case of Romania Libera, the shortage created a new brand of crime, newspaper theft.
The purchase took Clark into another growth sector. The brand had gained a 25 per cent share of the bottled water market in the Scottish grocery sector in six years and was beginning to expand into England.
John Smale, P&G's current chairman and chief executive, grabbed a job as assistant brand manager of P&G's Gleem toothpaste in 1952.
A Scottish disc jockey has found a wide audience playing her own brand of down-home music on public radio in, of all places, North Carolina.
And riders reserve a special brand of courtesy for one another.
Sunnis generally reject Iranian patriarch Ayatollah Ruhollah Khomeini's brand of Islamic fundamentalism.
Beer generally has a 4.6 percent alcohol content, while malt liquor begins at 5.6 percent and one brand contains 10.9 percent, although most are under 7 percent.
The other most popular brand of ACE-inhibitor is Capoten, or captopril, made by Bristol-Myers Squibb Co. The two drugs combined already have world-wide sales of over $2 billion a year, much of that for treatment of hypertension.
Andries Treurnicht, the leader of South Africa's pro-apartheid Conservative Party, is astounded that someone should brand him so.
Abbott Laboratories won FDA approval of its new estazolam insomnia drug, which will compete against Upjohn's Halcion. Separately, Johnson & Johnson won approval to sell its brand of a big-selling anemia drug.
But the Italian family's ambitions in the European food industry have suffered an embarrassing setback. Arguably the eminence grise of the whole affair is BSN, which stands to gain the Volvic brand as its price for helping to deliver Perrier to Nestle.
While the skull-and-crossbones symbol signals danger to Westerners, the image is the trademark of a brand of highly toxic pesticides in Southeast Asia.
Mr. Urbanski believes Michelin will use its own name as well as the Goodrich T/A brand, popular among sporty car enthusiasts, to try to increase market share at Chrysler.
Another entry pitches the wrong brand: Oscar Mayer.
This will mean that every brand has 'a consistent strategic focus'. 'It will mean the end of vague, sloppy thinking which leads to the vague, sloppy clothes in which so many brands go out in public.