brand equity 商标资产;品牌价值
- However, brand equity is not always positive in value.
然而,品牌资产不是总能价值为正。 - While positive WOM increases sales and helps raise brand equity, negative buzz is usually harmful to business.
积极的WOM增加销量,帮助提升品牌资产值,而消极的废话通常对商务是有害的。 - The establishment of brand equity requires enterprises must make relatively stable and lasting overall planning in brand strategy.
品牌资产的建立要求企业在品牌战略方面必须制定相对稳定、持久的整体规划。
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