心理定价 [物价] psychological pricing
- 心理咨询业营销的组合策略主要是体现在对心理咨询服务、心理咨询定价、心理咨询方式和心理咨询促销等四个方面的整合。
The marketing combination strategies of the psychology counseling industry are the integration among the service, the price, the process, and the promotion. - 而行为金融的资产定价理论从人的心理特点出发建立了更加符合现实的基本假设,对金融市场异象做出了合理的解释。
The basic assumptions of Behavioral Finance are based on the human psychology, so the asset pricing theories of behavioral finance could better explain the anomalies. - 由于人的心理的复杂性,行为金融的资本定价理论建立一个统一理论框架的难度很大,但却是其未来的重要发展方向。
Because of the complexity of the human psychology, it is very hard for behavior finance to form a uniform analysis framework, yet it is the direction of development.