广告心理学 [经] advertising psychology
psychology of advertising
- 为探讨这个问题,就必须对广告心理学及广告英语的词汇特征进行研究。
To find the answer of the question, we should study Advertisement psychology and English Advertisement Words. - 同时从广告心理学角度研究文案的诉求如何深入消费者内心。
And on the other hand, if we study it by the advertisement psychology, we can learn how to know what our consumers need. - 广告心理学是一门理论性强,内容抽象的中间性、边缘性学科,在教与学的过程中有着一定的难度。
Advertising psychology is a midway and edged subject featured with theory and abstract content, which makes it hard in the teaching and learning process.