Some marketers argue that anti-smoking sentiments have less and less to do with such tangibles as sidestream smoke and odor.
The cigarette's other features include no "sidestream" smoke from the tip after the first few puffs, and exhaled smoke that dissipates more rapidly than current cigarettes.
Because Premier doesn't produce sidestream smoke, Mr. Ervin says, "I wouldn't be embarrassed to keep this going."