a signal to get up in the morning; in the military it is a bugle call at sunrise
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Reveille \Re*veil"le\, n. [F. r['e]veil, fr. r['e]veiller to awake; pref. re- re- + pref. es- (L. ex) + veiller to awake, watch, L. vigilare to watch. The English form was prob. taken by mistake from the French imper. r['e]veillez,2d pers. pl. See {Vigil}.] (Mil.) The beat of drum, or bugle blast, about break of day, to give notice that it is time for the soldiers to rise, and for the sentinels to forbear challenging. ``Sound a reveille.'' --Dryden.
For at dawning to assail ye Here no bugles sound reveille. --Sir W. Scott.
The cadets awake to reveille at 6:55 a.m. and head to communal showers.
If Dai-Ichi Kangyo is waking up to the U.S. market, then Yuko Oana is the reveille bugler.