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 merchandising   添加此单词到默认生词本
[经] 商品销售, 商品学, 推销



    merchandising
    [ noun ]
    the exchange of goods for an agreed sum of money
    <noun.act>


    Merchandise \Mer"chan*dise\, v. i. [imp. & p. p. {Merchandised};
    p. pr. & vb. n. {Merchandising}.]
    To trade; to carry on commerce. --Bacon.

    merchandising \mer"chan*dis`ing\, n. (Commerce)
    The activities associated with selling products, such as
    identification of the market[7], advertising at the right
    time in the right media[7], and creating attractive packaging
    and displays; also, the study of the best methods to
    accomplish such goals.
    [PJC]

    1. Another Henson asset is merchandising potential.
    2. Mr. Goldfeder insisted that underlings focus on detailed long-range planning, which often has diverted them from the craze for the latest fashion fad or a rival's merchandising ploy.
    3. Television executives said the FCC rules change is likely to result in networks playing a much larger role in merchandising campaigns.
    4. The Superior Court suit filed Thursday alleges that Disney falsely promised the young Darlene a "substantial amount of money" from her percentage of the sales of character merchandising, royalties and residuals from record sales.
    5. "What you have are the trophy names, and you can start merchandising the products from hats to shirts to golf clubs all over the world," Mr. Lisanti said.
    6. Independent directors of Bunnings, the Western Australian forest products, manufacturing and merchandising group facing a ADollars 535m (USDollars 387.7m) bid from Wesfarmers, have advised shareholders to reject the offer, writes Nikki Tait.
    7. But income from hotels, catering and merchandising had fallen. The winter period, which falls in the first half of the financial year, was always expected to be the most difficult time for the park, but the outcome was worse than expected.
    8. Disney has been luring tourists to Central Florida for almost two decades and is one of the industry's top merchandising experts.
    9. ABC, CBS and NBC produce only a limited number of programs broadcast on their networks, thus they have been barred from merchandising specific shows.
    10. Marshall Field's chairman Philip Miller made the decision, said Ted Marlowe, merchandising vice president.
    11. That's where I'm somewhat different than most," Strachwitz said in an interview. "I never thought about merchandising or that this stuff was a product.
    12. "It's a matter of being mismatched." Mr. Gaitskill drew a distinction between his background in merchandising at Federated's Lazarus unit and Lands' End, which he described as "more of a marketing" company.
    13. "We'll probably make it a national program for next year," says Tony Merritt, Toyota's national merchandising manager.
    14. Limited Inc. said its fourth-quarter profit soared 90 percent from a year earlier, boosted by a change in merchandising strategy.
    15. For other countries to substantially control our means of production restricts the role of U.S. business to merchandising, distribution and service.
    16. Burton said this reflected the 'top-to-bottom' nature of the changes. Mr Hoerner said buying and merchandising operations would be split into two separate functions.
    17. When independent production companies such as his launch merchandising campaigns, Scherer said, profits are used to enhance the quality of programming.
    18. However, Burdines is assuming all buying and merchandising responsibilities for those stores.
    19. Among those surveyed were major employers in banking, finance, merchandising, electronics and public utilities.
    20. Born in the Lower East Side of New York City, Mellinger got his start when he lied about his age _ then 14 _ to get a clerical job at an "intimate apparel" firm where he learned the art of mail-order merchandising.
    21. "Now, our territorial offices can concentrate their entire effort on sevring customers, while a new group of managers has the task of moving our specialty merchandising strategy ahead," Brennan said.
    22. It acquired Thrifty five years ago for about $800 million in stock and added to that investment in merchandising with another major purchase of Pay 'n' Save Inc. soon after.
    23. "Not only does it make sense from a merchandising point of view, but it will enable us to use one name in our advertising efforts."
    24. Golf merchandising is a nearly $8 billion-a-year industry, according to the National Golf Foundation.
    25. Last spring, the company also created a marketing division to handle marketing, merchandising and training.
    26. J.C. Penney restructured and streamlined marketing and merchandising operations.
    27. Flour milling, industrial bakery mix, feed ingredient and grain merchandising businesses will be combined in a new industrial foods division.
    28. It also cited encouraging sales trends from its new merchandising programs, estimating that second-quarter sales rose more than 8% from $48.6 million a year earlier.
    29. As good capitalists, we use the products of those who pay.' TV Globo's only rule is that it will not allow merchandising of cigarettes, drugs or hard drink, nor anything of a dubious nature.
    30. And Limited Stores is forgoing any print or TV ads to concentrate its marketing efforts on point-of-sale merchandising.
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