market-research vt. 作市场调查
- Counting projected sale proceeds and the retained market-research business, Saatchi probably will recoup about half of the #250 million spent on its flawed consulting diversification.
- "It's going to be the best cleanup that manufacturers have seen this decade," said Christopher Cedergren of J.D. Power & Associates, a California-based market-research concern.
- Among other things, the company now employs such market-research tools as consumer focus groups.
- Jim Porter, president of the market-research Disk/Trend Inc., agrees with IBM that it is better positioned to do OEM business than in the past.
- And Ms. Needles put together a list of Spanish market-research firms for Cornnuts to draw on.
- IBM's overall market share world-wide has slipped to about 23% from 37% as recently as 1983, according to the Gartner Group Inc. market-research firm.
- The machines "will be a home run for Sun in its own native market but they're 18 months late," said Douglas Crook, an analyst at Dataquest Inc., a market-research firm.
- Gartner Group's consulting business and market-research data service also have produced lower-than-expected revenue.
- Leo J. Shapiro & Associates, a Chicago market-research firm, found in a recent survey that three out of four Discover cardholders said they wouldn't pay a fee to keep the card.
- Dun plans to shed the unit's communications and market-research businesses in South Africa by year's end, again leaving the parent with no operations there.
- He draws a graph, plotting earnings against age; the curve rises sharply, then levels off. He figures he is still on the upswing because his market-research business is growing.
- "Fat is what people really like; fat is what makes food taste good," says Leo J. Shapiro, who heads his own Chicago-based market-research firm.
- Time Inc.'s net rebounded despite a charge from sale of a market-research unit; a year earlier, the company had an even bigger charge.
- Thomas R. Craig, Boeing's market-research director, had been expecting a recession in 1989 or 1990 but now says the downturn could begin as early as next year.
- Mr. Rosen is managing director of a New York market-research and management consulting firm.
- THE SIZE of the satellite television market in the UK has been significantly overstated, according to a report. GFK Home Audit, a market-research company, says 1.6m homes had satellite television by the end of last year.
- But favorable currency movements and transfer of the market-research operation to the unit inflated the revenue figure.
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