'The skill of the franchisor in dealing with the franchises throughout the relationship will be a fundamental factor in the degree of success which he will enjoy,' it says.
Robson said he believes BriteTech is the first franchisor in the industry.
JB's Chairman Clark Jones said the decision came after careful evaluation of the company's relationship with Big Boy franchisor, Elias Brothers Restaurants Inc.
He set up franchisor Liberty Express in July and is already inundated with potential buyers, he says.
Postal Instant Press, a Los Angeles operator and franchisor of instant-printing businesses, couldn't be reached for comment.
But choosing a franchise simply on the amount of funds available - rather than because you feel it is right for you - may lead to problems later. Choosing the franchisor can also be fraught with difficulties for the potential franchisee.
Washington, D.C.-based Marriott is the franchisor of the Big Boy restaurant chain, and JB's currently operates 130 such franchises in 12 states in the West.