advertising novelty [经] 广告图景用品
- A discussion is devoted to the relationship between the advertising components and the stylistical characteristics of advertisement writing, with the conclusion that advertising copies must be writ
探讨了广告要素与广告文体特征的关系,并指出广告文体应具备“准确、洁、奇、美”的文体特征以适应种种广告要素的客观需要。
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