Tresor, the new Lancome fragrance, has been lavishly promoted since its launch two years ago and is now one of the world's top five perfumes. The pressure on L'Oreal's research and marketing budgets seems set to intensify in the future.
"Grace has given the magazine believable beauty," says Margaret Sharkey, deputy general manager of Lancome.
A spokeswoman for Lancome, a division of Clark, N.J.-based Cosmair, said the company intends to respond to the FDA as soon as possible.
Remember, in Japan last year, our Lancome brand grew by 30 per cent.' Serge Rosinoer, chief executive of Clarins, agrees.