Actor Alan Alda, who can be seen in commercials promoting IBM computers, just bought a laptop model from the competition, Toshiba.
In one commercial, Alda paddles about a flooded office and describes how an IBM service team worked without stop to restore a customer's computer operations.
Today's birthdays: Author Susan Sontag is 57. Actor Alan Alda is 54. Actress Susan Howard is 47. Actress-singer Barbi Benton is 40.
But he finally gives up and joins her, plus Alan Alda (best friend) and Anjelica Huston (passing novelist), in tracking down the evildoer. The one-liners are beauties.
Firms do acknowledge that the Alan Alda approach isn't the only reason for their recent gains.
Today's birthdays: Author Susan Sontag is 56. Actor Alan Alda is 53. Actress Susan Howard is 46. Actress-singer Barbi Benton is 39.
A call was placed to Alda's agent, but was not returned.