销售规划 [
xiāo shòu guī huà]
merchandising
merchandise planning
- 现在,低价格的零售商都在调整自己的销售规划和定价。
For now, low-price retailers are readjusting their merchandising and pricing. - “很长一段时间以来,装饰橱窗陷入了某种做事情的模式中,”路易威登的视觉销售规划总监史蒂芬•布里亚斯(Stephen Briars)表示,“它从来没有进步。
“Window dressing was stuck in a certain way of doing things for a very long time,” says Stephen Briars, Vuitton's director of visual merchandising. “It just never progressed. - 这家巨人零售商的人力部门主管苏珊-钱伯斯认为,以销售规划为例,“你招募能够应对复杂的销售规划的人才永远不嫌多。
Susan Chambers, head of the giant retailer's "People" division, says that in merchandising, for instance, "you can't hire enough talent that can deal with the merchandising complexity.