收看电视者 [
shōu kàn diàn shì zhě]
looker-in
- 电视收看者可能因为太多的广告而受到影响。
TV viewers may be influenced by too many commercials. - 对于通过有线,卫星或电信公司收看多个电视台的订购者来说,不管他们会不会全看,他们都交了捆绑在一起的电视台的收视费用。
Subscribers to multichannel television, who may get it from a cable, satellite or telecoms firm, pay for "bundles" of channels, whether they watch them all or not. - 当在短时间内(如看电视广告一个星期),一个本地品牌广告的收看者同时接触到竞争品牌的广告信息时,竞争性广告干扰就会发生。
Competitive advertising interference can occur when viewers of advertising for a focal brand are also exposed to advertising messages for competing brands within a short period (e. g.
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