hypothetical remedy for all ills or diseases; once sought by the alchemists
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patent medicine whose efficacy is questionable
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Nostrum \Nos"trum\ (-tr[u^]m), n.; pl. {Nostrums} (-tr[u^]mz). [Neut. sing. of L. noster ours, fr. nos we. See {Us}.] 1. A medicine, the ingredients of which are kept secret for the purpose of restricting the profits of sale to the inventor or proprietor; a quack medicine.
2. Any scheme or device proposed by a quack.
The incentives of agitators, the arts of impostors and the nostrums of quacks. --Brougham.
3. Any scheme asserted to solve a problem, but with no objective basis for belief in its effectiveness; esp., in politics, a scheme or proposal likely to prove popular with voters. [PJC]
WHATEVER one thinks of it as a political nostrum, 'back to basics' is sound advice for anyone intending to give the family something to see and think about this Christmas.